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Interviews

BetConstruct Excelled at BIS SiGMA Americas 2025, Driving Innovation and Strategic Partnerships in LATAM

Wednesday 23 April 2025 / 12:00

2 minutos de lectura

(Sao Paulo, SoloAzar Exclusive).- Beatriz Melges, SoftConstruct Brazil Regional Director, was present at BetConstruct booth and made an evaluation of the participation in SiGMA Americas 2025. She analysed the performance of the company, the products presented and the importance of the event for the Latam market, among other things.

BetConstruct Excelled at BIS SiGMA Americas 2025, Driving Innovation and Strategic Partnerships in LATAM

Vibrant atmosphere at BIS SiGMA Americas

“With over 17,000 attendees at BIS SiGMA Americas, the atmosphere was buzzing. Given the event’s scale and diverse audience, we were delighted by the impressive interest in our solutions, driven by their innovation and advanced capabilities. As Brazil is a newly regulated market, it’s clear that standing out will take more than just meeting the basics, and our focus on cutting-edge, compliant, and scalable technology truly caught the attention of qualified prospects,” Beatriz Melges said.

Ortak platform and loyalty systems

BetConstruct managed to generate successful collaborations at BIS SiGMA Americas. “We engaged with industry leaders and had discussions about key offerings like the Ortak platform and our loyalty and engagement systems. These interactions have already set the stage for promising long-term partnerships.”

BIS SiGMA Americas: A leading event in LATAM

“BIS SiGMA Americas has firmly positioned itself as a leading event for the iGaming industry in Latin America. As our team participated in previous editions, we’ve seen its growth in both size and strategic impact. It provides a valuable setting to connect with regulators, partners and operators in a dynamic and regionally focused environment,” she added.

When asked if BIS SiGMA 2025 helped strengthen the gaming industry in Latin America, she answered: Absolutely. It was exciting to see how much the market has evolved and professionalised in such a short time. Events like BIS SiGMA are crucial in driving this progress, as they bring together industry leaders, foster knowledge sharing, and promote best practices in a complex, highly regulated environment.”

“We view BIS SiGMA as a key annual event for our company. This year, we not only reinforced our brand presence in Brazil but also celebrated significant milestones, including three industry awards. Looking ahead, we are committed to supporting the region's growth and will continue to engage in events that drive innovation, foster dialogue, and promote long-term success,” she concluded.

 

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Categories: Events

Tags: BetConstruct, SiGMA AMERICAS,

Region: Europa

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